F — Information

Read the fine print

About Project 100

Project 100 is a creative experiment in advertising, community and discovery, starting in Uyo, Nigeria. One hundred businesses will each receive a completely free advertisement, created and released as part of a single collective project — with the first five live now.

It exists because good businesses often have no advertising budget, and good advertising rarely goes to the people doing the most interesting work.

How it works

  1. 01ApplyBusinesses apply through the form. Cast members apply separately.
  2. 02SelectWe select businesses in Uyo to fill the 100.
  3. 03VoteThe public picks 5 for a special spotlight ad.
  4. 04CreateWe write, shoot and produce the advertisements.
  5. 05ShareThe work is released publicly and archived.

FAQ

A creative advertising project giving 100 businesses a free advertisement, produced and shared as one collective body of work.

Permissions

Businesses. By applying, you permit Project 100 to photograph and film your business, products and premises, and to use your name, logo and likeness in the resulting advertisements, social posts and project archive.

Cast members. By applying, you consent to being photographed and filmed, and to the use of that footage in Project 100 advertisements and promotional material. Anyone under 18 needs a guardian’s written consent.

Withdrawal. You can withdraw consent for future use at any time by contacting us. Material already published may remain in the archive.

Legal

  • Terms

    Document coming soon

  • Privacy Policy

    Document coming soon

  • Media Release

    Document coming soon

  • Consent

    Document coming soon

  • Copyright

    Document coming soon

Still curious?

Apply as a business